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About us

We share a passion for converting academic and work knowledge into applied solutions. Duncan’s background in management,academia and aviation combined with Julia’s background in applied philosophy and Change Management were the reason we decided to join forces. BSB was born from a shared set of beliefs and desires to transform the way people behave and interact with each other.

This is us - BSB-training
This is us - Julia Brouwers

Julia Brouwers

Julia studied Law at Tilburg University and holds a BA in education. She is also a long-time yoga and therapeutics teacher. The latter experience, especially after caring for her son who suffered from cancer, is what put Julia on the path of Psychology. She recently received her Master’s degree in Change from INSEAD at Fontainebleau. In addition to this, she has completed a course on decision-making and Behavioural Economics at the London School of Economics. Julia is also COO at Matcorp Investments.

This is us - Duncan Rooders

Duncan Rooders

Formerly a Boeing 747 pilot, and now CEO of single-family company Matcorp Investments, Duncan has an MSc in Strategy and Leadership from the London Business School, an MSc in Behavioural Science from the London School of Economics and recently finished his MA in Warstudies at King's College London, with a focus on decision-making and Wargaming. He is also an alumnus of Harvard Business School’s OPM programme whith a focus on innovation, team dynamics and management. BSB was started as a means of sharing his passion for strategy, economics, history and psychology and to bridge the gap between academic insights and decision-making challenges.